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How we can use instagram to Help Promote our Businesses Marketing Strategy


If you are not familiar with Instagram, it is an application that works exclusively with mobile as a photo sharing program. Users may download the app and post pictures - untouched or enhanced with filters that give the photos a retro look - to a public feed. As with most social networks, users can follow each other and like and comment on pictures. While one can access Instagram feeds through various websites, users can only add new photos through the app.

Since launching in late 2010, Instagram can claim over 30 million registered users and the interest of Facebook, which has bid to purchase the company for one billion dollars. Numerous services that allow users to turn their Instagram photos into postcards, stickers, and magnets have also launched in the last two years, further solidifying Instagram's influence in mobile.

As a business offering product or services, you may wonder how you can use Instagram to your benefit. The app is used for sharing photographs, so naturally your first inclination is to populate your feed with relevant photos and encourage likes and comments. The one challenge with Instagram is that one cannot link a photograph to another site, so you can't count on it for site referrals. You can, however, use the app to get people involved in sharing your brand.

Instagram users, like Twitter users, may often tag the photos they upload. One idea to promote your company would involve contests where users can tag a themed photo according to your contest rules. Not only have you branded yourself on the network, but you present the opportunity to go viral as followers of entrants pick up on the tag and the feed.

It's important to note, too, that Instagram may be integrated into Facebook pages and multi-purpose Web applications. You can set up an Instagram tab on your Facebook page to pull in pictures with a specific hashtag, and encourage users to tag their photos so they show. People who use Hootsuite, for example, can easily share Instagram photos through Facebook and Twitter profiles.

 Present the opportunity for people to share your photos - it makes for a nice contest that can go viral.
As people turn more to mobile application to communicate, your business needs to think outside the box and use social media to reach people. Play around with Instagram and see how it can benefit you.


Using Instagram to Promote Your Business or Service


When forming your social media strategy for your business, Instagram is an excellent mobile marketing app that can effectively carry over your companies marketing strategy. While Instagram is not the only tool that has been proven effective for businesses, it is hard to ignore as it is currently valued at One Billion dollars and 80 million+ users. There are many ways that Instagram can be a huge benefit when promoting your businesses: marketing strategy, philosophy, and brand image. Here are a few key tips to keeping your Instagram account consistent with your marketing strategy


  • Create your own unique hashtag

Creating your own unique hashtag is a simple way to build a loyal following on your businesses Instagram. Once you establish a name for your hashtag, make sure that you are promoting it to your audience by posting it across all social networks and as a caption on every Instagram post. Instagram also makes it very convenient to monitor which followers are actively using your businesses hashtag. I recommend engaging with the users who post your hashtag by either thanking them personally or re-posting their photo, and tagging them. By recognizing the users who are actively using your hashtag, new users will be encouraged to post as well.


  • Geo-Tagging Your Photos

Geo-Tagging your photos on Instagram, will allow your business to involve your community on a completely different level. By Geo-tagging photos, your followers will be able to view the location(s) of your business if you happen to be a: retail store, restaurant, or office location. Geo-tagging is another great way to build your businesses following. If you and a co-worker go out to lunch at Chipotle, you can geo-tag your photo at the location you are dining at. By doing so, Instagram users who also geo-tag this same location will be able to see your photo, which will hopefully encourage them to follow your businesses account.


  • Encourage Employee Posts

Some of your most loyal promoters should be your employees. Encourage your employees to be actively involved in posting photos on your businesses account a few times a week. By having your employees on board, users who are following your account will appreciate the ability to get to know more about your company's employees. As long as you set clear guidelines of what is appropriate to post, you should gain a following rather quickly due to the variety of different types of posts your account will consist of.


  • Connect your Social Media Accounts

Be sure to sync all of your businesses other social media accounts to your Instagram every time you post a photo. Having all of your social media accounts connected, your audience has a high potential to expand, because not all of your fans and followers will follow your other accounts such as: Facebook, Twitter, Tumblr, and Flickr. Syncing up all your other social media accounts not only allows for additional content but an opportunity for more frequent posts.

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