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How to Use Instagram to Market Your Business and digital marketing

now it seems every day that goes bye there's something else in the internet marketing field you should be using, marketing through etc and you'd certainly be forgiven for thinking "what next - I haven't got the hours in the day". To a degree you'd also be right because it's very difficult weighing up where to productively spend your available time. But today all Sam & I want to do is flag yes yet another marketing opportunity that is still fairly new but growing rapidly - and if nothing else you should be aware of it, so here goes.

Yes, that's right - Instagram is another social media thingy to add to all the others. It'll take some time out of your busy schedule but if you use it right, it's well worth it.

Instagram has lots of users and the number is only growing. It's a photo sharing app that can be used across platforms. It enables even somebody who doesn't know which end of the camera to aim to take amazing looking pictures. Who wouldn't love it?

The question is - How can we use it for marketing purposes? Lots of marketers didn't know or care about it until Facebook bought it for a cool billion. Then, folks sat up and took notice.

To be honest, Instagram isn't going to be the cornerstone of your marketing. But if you can incorporate images into your m
arketing in any way, shape or form, Instagram is a great help.

Instant Image Sharing

With Instagram, you can take pictures with your smartphone and share these pics instantly on Twitter, Facebook, Flickr, and Foursquare. The app lets you post on multiple platforms at once, which saves you considerable time if you use images in your social media marketing.

Images are great for branding on social media sites. They won't get you sales, but they'll get you shares, comments, and lots of exposure.

Your photos will also show up on search engines if you post them there. Optimize the photos you take, putting keywords in their hashtags, names, and descriptions.

Get Your Comments Going

Instagram can be a great tool for engaging your audience. You can use it to get comments. Snap a picture of something new you're using or your business is offering and ask what they think.

Most folks use Instagram to do exactly this. The only difference is that they're not businesses; they're just sharing cool stuff with friends. Take this approach and you'll get the same results.

Creative Photo Contests

An even better way to get your customers or fans involved is to have contests. Choose a theme and have them send in their shots and post them on your social media site. Give the winner (the person with the most likes, etc.) a good reward.

Another cool contest idea is to have them name a new product. Show them what it is and they send in their ideas. The great thing about this is that you're also showing off a new product and this will means sales.

Visual Appeal

There's a lot that you can do with Instagram, but the only tricky part is deciding how to incorporate images into your marketing plan. For some niches this isn't so easy to do.

Just get creative. Find out what kind of images your audience likes to see. They don't have to be directly related to your business or what you offer.

Instagram is still uncharted territory for marketers. You won't find lots of products or articles on how to use it. But it is getting huge and you've got to add it to your arsenal. I recommend getting it and playing with it to get ideas.


How to Use Instagram to Market Your Business


Photo sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become hugely popular with more than 80 million users, who enjoy altering their photos with special effects and cool filters before sharing them with friends and followers.

Businesses can start using this new type social media as a way to market their company and build up a following. People love strong visual images, so posting pictures of products and even employees will make them feel closer to you. This type of marketing is what helps forge brand loyalty.

So how can your business use Instagram for marketing? Here are some examples:

Geotagging

In Instagram's latest update, users now have the option to tag a specific location with their images, which are saved to a personal photo map. These can be shared with your followers.
This is great if you have a physical location or even if you travel around the city, state or country. If you have booths at local craft fairs or other vendor events, then you can snap a photo and tag your location to let your followers know where you can be found.

Inside Look

The whole idea behind social media is sharing. Your fans and followers are giving you a chance to reach them on a more personal level so make sure you are giving them the same. Take pictures of the staff in the office. Snap shots of upcoming products to give them a sneak peak. If you're on the road, take some pictures along the way. Give followers a real sense of how things are behind the scenes to help them feel like a part of the brand.

Use Hashtags

If you use Twitter, you know how effective hashtags can be at sharing. You can use the same on your Instagram photos. Use hash tags that relate to your business or industry to make it easy for people to find you. For instance, if you make jewelry, you can use hashtags like #rings, #customjewlery, or #necklaces. Look up popular hashtags that are being used by similar brands and add them to your images.

Encourage User Images

People who are already using your products should be encouraged to snap a photo of themselves using it and tag it with one of your hash tags. This will show people how to use your products and show how many people are happy with your company.

Hold Contests

People love a chance to win prizes and using Instagram to hold a photo contest is an exciting way to give them what they want. You can ask fans to send in a picture of them using your product and then choose a winner from among them. You could also go a different route by asking them to send in a picture that demonstrates something more abstract, like what represents summer to them.

There are any number of ways to get creative and get more followers by holding a contest using Instagram. Your followers will share with their friends who will also want to join in the fun.

Market Your Events

If you are going to be at a trade show or convention, take pictures and tag your location to let your followers know what is going on for your business. If you are holding a big sale, snap a shot of your sales flyer for your followers to see. This is also a good way to make your followers feel more special because you can offer them a VIP discount that only Instagram users can get. Get creative with them!
Instagram was acquired by Facebook for about $1 billion. That is a sure sign that this is an important part of social media. When you implement it in your marketing strategy, it is one more important tool to have.

People love getting involved and sharing with the businesses they love. Take part in this era of sharing and you can broaden your reach and strengthen your branding with a few snaps of the camera.

Are you signed up with Instagram yet? What are you doing to market your business with the latest social app?

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